An interesting concept is Ethnocentrism which is “the ‘view of things in which one’s own group is the center of everything, and all others are scaled and related with reference to it’ -W.G. Summers (Quist-Adade, SOCI 2275 Notes)”. Ethnocentrism can be a negative way of viewing others but not all feeling are negative. Some positive aspects of ethnocentrism is that is can give an individual a sense of social identity with the culture in which they belong. A person can feel proud of the culture and society they are in and can use this to compare their own ways of life with others. The negative aspects of ethnocentrism comes when the way of thinking is bias or becomes an “us verses them” mind set. The person may gain a false sense of reality rather then experiencing differences through the eyes of others. We can see examples of ethnocentrism in our Mass Media. There are many examples where reporters choose to report on things that are important to us in our western culture or from our western point of view on a subject matter rather then asking individuals from other countries what their perspective is on the matter. Ethnocentrism can be seen in commercials on TV that promote our western way of living as better than those of other cultures.